In Focus | Say It With a Sweater This Valentine's Day
At this time of year, the flower industry booming. But here's the thing most people don't think about: those picture-perfect bouquets have often travelled thousands of miles to reach you. Many of the roses sold for Valentine's Day are flown in from Kenya, Colombia, or Ecuador, racking up serious air miles and a carbon footprint to match. It's a beautiful gesture with an environmental cost that's harder to see.
We're not saying flowers aren't lovely, they are, but what if this year you gave something to your beloved that lasts longer than a week in a vase? if you're looking for a gift that truly shows you care- about the person and the planet- we think there's a better way to say it.
A Gift That Keeps on Giving
Enter our luxury sweaters. Not just any jumper but timeless, ethically made, and designed to last for years. Something they'll reach for again and again, long after Valentine's chocolates are gone and roses have wilted.
Our signature cotton knitwear, like the adaptable Marley, a chunky cream polo, knitted with raw edged cuffs and sleeves for both him & her, is crafted with longevity in mind. Made using responsibly sourced materials, each piece is part of our commitment to slow fashion- creating less, but creating better. When you gift one of our sweaters, you're giving something that doesn't just feel good to wear, but feels good to own.
Sustainable Romance
Sustainability isn't usually the most romantic word, but we think it should be. Choosing a gift that's made to last, produced ethically, and crafted with care for both people and planet? That's the kind of thoughtfulness that really counts.
Unlike fast-fashion pieces that lose their shape after a few washes, or trend-driven items destined for the back of the wardrobe, our knitwear is designed to be lived in. The Alex (just dropped in beautiful silver grey) for instance, is one of our most-loved cashmere blend pieces. Customers tell us they've worn theirs a hundred times and it still looks as good as new. That's the kind of gift that becomes part of someone's story.
Wrapped With Intention
And let's talk about presentation. Our sweaters arrive beautifully packaged in recyclable packaging a small detail that shows we're thinking about the full lifecycle of what we make. It's a gift that looks considered from the moment it's unwrapped, and continues to give back season after season.
This Valentine's, Choose Lasting Love
So this Valentine's Day, say it with a sweater. Give something that wraps them in warmth every time they wear it. Something that won't wilt, won't fade, and won't end up in landfill. Order online or pop in to one of our stores to really feel the love!
